4 Strategic Tools for Protecting Your Brand's Reputation for Reliability

4 Strategic Tools for Protecting Your Brand's Reputation for Reliability

As Warren Buffett is famous for maxim, "It takes xx years to build a reputation and 5 minutes to ruin it. If you lot think nigh that, yous'll do things differently."

In that context, your company's brand is a massive liability. It is incredibly difficult to build upward its reputation, and in the earth of 24/7 internet reviews and viral sensations, it tin can only take one misstep to completely destroy it.

If you desire to protect your company'south reputation, and evidence that you're a reliable provider to both electric current and future customers, you need to utilize these iv strategic tools.

ane. Facebook and Twitter Customer Contact

When a customer has an consequence, they're going to tell friends and family. In fact, a contempo study found that customers are 95% likely to share a poor experience with others. Only 85% of those surveyed could call up telling someone about a positive feel with a brand or service. In the earth of smartphones, tablets and computers, that sharing is happening via social media.

Your company needs a proactive social media policy that accomplishes the following:

• Place positive and negative make mentions and interactions online.
• Establish contact with dissatisfied customers, and thank satisfied customers for the mention.
• Publicly invite dissatisfied customers to make immediate, personal contact with a squad member that can resolve their effect.
• Create content that positively highlights the brand's USP's.

2. Proactively Monitor Service Reliability

If you want to identify a hero at creating reliable customer solutions, await at Apple tree. The Cupertino firm leads the traditional PC manufacturers by double digits in client satisfaction and component reliability according to Consumer Reports. This is a big part of why Apple is sitting on more than greenbacks than the US Government has on hand.

Depending on the type of company you lot operate, and the services you offer your customers, your needs for monitoring your reliability in real-fourth dimension will alter slightly. Here are a few tools to consider implementing:

• Database Management and Monitoring Software
• Independent contractors must exist utilized to reliably survey customer satisfaction.
• Hire mystery shoppers to examination your systems and product experience.
• Actively monitor client engagement; repeat orders, average basket size, etc.

three. Perform Groundwork Checks on Business Partners and Exterior Vendors

When your visitor expands and scales, y'all'll inevitably end upward working with outside vendors to supplement your existing offering. Every bit you bring on partners, carefully perform background checks to thoroughly vet potential relationships. Creating a partnership with a company that drops the ball will directly impact your visitor'southward reputation.

For case, Verizon, T-Mobile, AT&T and many other cellular service providers utilize a company called Asurion to administer their hardware insurance services. I can tell yous from commencement-hand experience, working with them to set up or replace a cleaved telephone is a nightmare. I have switched to an alternating provider on more than ane occasion due to their failure to provide quick and reasonable service.

Don't let your visitor fall into the trap of outsourcing to shoddy vendors. Your customers will punish you for it. Information technology could be the thing that keeps your business from becoming an iconic brand. One of the most iconic brands, the world over, is Sir Richard Branson'southward Virgin Media. The vast majority of their business revolves effectually licensing arrangements, which resulted from the reputation of the brand.

Every bit a recent article points out, "Virgin's popularity as a brand in the eighties far outstripped its market place size and it accomplished this but by challenging everything that our well-established long-booty airline market was congenital on, publically upsetting the applecart in the process. It has stood by these values ever since and people go on to love the brand for flying in the face up of the establishment."

Condign an iconic brand requires strong partnerships with reliable 3^rd parties, especially if you lot're looking to "upset the applecart".

4. Utilise Strong Security Software and Policies

Customer data breaches are condign increasingly common. In 2015 alone there were 781 individually reported data breaches of customer data at a corporate level. This means hackers are able to penetrate a corporation's firewall and access credit card information, billing addresses, names and potentially social security numbers of customers that utilize a product or service.

According to some reports, the average information breach causes at least $3.79 one thousand thousand dollars in harm to the companies that fall victim to these attacks. These amercement have the course of lost sales, college operating costs and client losses due to the attacks. Don't leave your visitor vulnerable to this kind of loss.

To protect yourself and your company, there are some basic protocols that can be followed:

• Limit personal devices connected to corporate infrastructure.
• Mandate randomized passwords that are inverse monthly on all systems.
• Encrypt corporate data earlier transmitting.
• Aggressively limit employee admission to internal data.
• Insure that terminated employees lose access prior to termination.
• Employ robust hosting with powerful hardware, software and 24/vii back up.
• Brainwash employees on common tactics used by hackers to proceeds entry through phishing scams and other illegitimate ways.

In A Continued World, Reputations Are Lost in A Flash

Your visitor and your personal reputation are incredibly important to your power to behave future business organization. Don't allow software snags, hackers, or unreliable vendors cause unnecessary damage to your brand's reputation for providing a reliable service. You have the power to protect your company, and the four steps mentioned above offer an excellent starting betoken.

Are you prepared to exercise what it takes to provide excellent service and protect your visitor'due south reputation?

Featured photograph credit: Cydcor via flickr.com

baineknines.blogspot.com

Source: https://www.lifehack.org/425807/4-strategic-tools-for-protecting-your-brands-reputation-for-reliability

Share this post